We created the endurance road category two decades ago proving that high ergonomics means high performance. Today, the new Roubaix SL8 with Future Shock 3.0 is lighter, faster, and smoother than any road bike ever made, unleashing unmatched confidence. The road may be hell below, but on Roubaix, it's always heaven above. - COMPLIANCE: Future Shock 3.0 is the star of the show, more tunable, adjustable, and durable than ever. Now, regardless of position on the bike, every rider experiences 20mm of smooth, stiction-free travel between the stem and head tube. Future Shock helps keep your hands and bars steady for a smoother ride with more control to stay fast, safe, and confident. - Our dropped clamp design exposes more seatpost to increase deflection, but "more" isn't simply better. The Pave seatpost controls that deflection for the optimal vertical compliance. Together they create 'Cobble Gobbler' technology, and when paired with the Roubaix's rigid rear triangle, deliver a smooth ride with no loss in efficiency. - The Roubaix SL8 is the smoothest road bike our Ride Science Team has ever tested-reducing impacts at the bars and saddle by 53% vs. the nearest competition. With Roubaix's Future Shock 3.0 the wheel quickly moves over the bump, while rider mass remains stable, maintaining momentum in rough terrain. Typical forks deflect backward on impact, causing a measurable loss in speed. It's a scientific fact, smoother is indeed faster. - CAPABILITY: The Roubaix pioneered endurance geometry, so you ride "IN" the bike, not "ON" the bike to relieve pressure on your hands, arms, and shoulders for capability and confidence on any road, yet it's ready to dissect a mountain decent at full gas. Snuggle up. - With tire clearance up to 38c/40mm, this endurance road machine delivers better traction than ever on rough roads and even light gravel. Thanks to lightweight, super-efficient Specialized tires, that extra tire volume and traction comes with no downsides. - Roubaix inspires really BIG days on the bike, so we've given it every mount your adventures could need- three bottle mounts, top-tube mounts, and it's even fender-ready. So, go ahead and bring it all along for the ride. - PERFORMANCE: The new Roubaix SL8 is our most aero yet, with new aero shapes from our Free Foil library and dropped seat stays. At just 825 grams, the frame is 50 grams lighter, utilizing lessons learned from the Aethos—the world's lightest production frame—and our premium Fact 12r carbon blend. Nothing in its class is faster or lighter than the Roubaix.

A premium quality kid's bike with a durable steel frame and components. Endless fun and memories for kids aged 7-10 years with a rear coaster brake for safe stopping. Gift your child the taste of freedom. Features Fun and super-easy to ride, the Explorer S 20" Boys is perfect for kids aged 7-10 years. The durable steel frame and BMX style handlebars mean that kids can easily control the Explorer S 20" Boys for safe and fun riding. The full-length chainguard means little hands are protected from mess. KMC rust buster chain requires little maintenance. The junior-specific saddle and grips mean kids ride comfortably and easily.

Ride like a BMX pro! A premium quality kid's bike with a durable steel frame and reliable components. Featuring rear coaster brakes, to ensure safe and smooth stopping. Where will your little one explore first? Fun and super easy to ride, the Explorer S 20" Girls Coaster Edition is perfect for kids aged 7-10 years. The durable steel frame and BMX-style handlebars mean that kids can easily control the Explorer S 20" Girls Coaster Edition, for safe and fun riding. The full-length chainguard means little hands are protected from mess. KMC rust buster chain requires little maintenance. The junior-specific saddle and grips mean kids ride comfortably and easily - Rider Height: 3'9" - 4'4"

The bridge between kids and adult bikes, our Girls Classic 24" vintage bike is true to the spirit of vintage style, made accessible to suit teens, young ladies, and women under 5'. Explore your freedom with a retro bike that matches your style. A modern take on a timeless classic that's suited to shorter riders. The Girls Vintage Classic Petite 24" is everything you look for in a girls vintage bike, simply scaled down for riders 130 to 145 cm tall. Retro bike style and contemporary design meet to create a beautiful, quality retro cruiser. Ideal for city rolling or country coasting, weekday to weekend, the Girls Vintage Classic Petite bike will take you everywhere. Make a statement when you arrive with a stunning step-through frame and elegant whitewall tires. - One Size: 4'6" - 5'2" rider height

To the beach or to the bar? The Gents Cruiser says both. Travel through sunny days in style as you cruise in a laid-back position. Quality components mean the Gents Cruiser will always be ready to roll. Simple retro design makes this singlespeed Cruiser the perfect beach-day companion. No gears mean minimal maintenance so this vintage bike is as reliable as it is stylish. Whitewall tires complete the look and are thick enough for exploring the sandy shoreline. Key Features - Large platform pedals for comfortable barefoot riding - Coaster brakes for reliable, simple stopping - Stylish and durable, this retro design is made modern with quality alloy components - Chunky Kenda Cruiser Whitewall tires for easy beachside cruising - Lifetime frame and fork warranty for your peace of mind, and one year on non-consumable parts

The ultimate vintage cruiser bike for the rider with an affinity for retro style. Our famous Ladies Classic is the perfect cruising companion, giving you the platform to explore your freedom the way you want to. Add an optional basket to finish off the vintage style, perfect for picnic trips at the weekend or carrying your shopping. Our Ladies Classic will have you cruising on the weekends and even commuting to work. With Shimano 7-Speed gearing, you’ll tackle hills and headwinds with ease. This is modern parts meet timeless design. The perfect all-rounder the Ladies Classic 7-Speed will take you where you need to go in comfort and style. Add an optional front basket to complete the look and have all the storage you’ll need for a day out to the shops or a picnic in the park.

Light and fast, sturdy and resilient, the Viper 20" is the perfect urban adventure kids bike. Featuring Shimano 7-speed, meaning your child won't only be keeping up with the parents, they might be overtaking them too! Parents can be assured that the Viper 20" is built with safety as the first priority. Designed with safe and reliable components such as resilient alloy parts that are ready for anything, making the Viper 20" the ultimate kids bike for tearing around the neighborhood. Gift them the taste of freedom and let them explore the great outdoors! Kids are unforgiving on their bikes but our range of kids bikes are built to withstand that tough love. Suited for riders 120 – 135cm (7 – 9 years old). - One size: 3'9" - 4'4" rider height

Built tough for the harshness of the urban environment, our Original City is the perfect affordable commuter for someone looking to swap to the best method of getting into work. Features - Getting around town has never been simpler than with the Original City. The perfect first commuter, the Original City will see you nipping to the office or rolling to lunch on the weekend with ease. - The Original City is all the essentials, coming together in a quality build. With a durable steel frame, this commuter bike is ready to withstand the challenges of the urban landscape.

Kids can now ride with their parents with the Scout 20" Mountain Bike. Safe, quality design means they might just overtake you on the trails! Features - Kids are the roughest test riders out there and the Scout 20" kids mountain bike is up for the challenge. Rough and ready, quality aluminum alloy frame matched with quality alloy components make the Scout a reliable, lightweight kids mountain bike. - Our kids' bikes are adult quality and durability, scaled down for younger riders, so kids can keep up with their parents. But watch out, thanks to 7-Speed Shimano gearing and sturdy off-road tires, they might just overtake you.

Stay in charge with the Alpha Bike. Huge 4" tyres and all-conditions disc brakes built on an aggressive alloy frame to conquer all types of terrain. Get the full fat bike experience with the Reid Alpha fat bike, a lightweight 6061 alloy frame with a rigid steel A-head fork, running 26 x 4.0" tyres that leave a commanding footprint. The Reid Alpha fat bike will give you unbeatable traction in the sketchiest conditions.

Need a new best friend? Our City 1 has been engineered to withstand the rigors of the daily commute, day in and day out. If you need a bike to rely on, the City 1 is the ideal urban companion. Features - Reid City 1 is a well-equipped all-rounder, great for weekday commutes and weekend trails. With a wide range of gears, wide riser handlebars, mudguards, and a pannier rack, Reid City 1 is the perfect investment. - The stop-start nature of urban and off-road riding takes a toll on brakes. So, we've chosen Tektro V-brakes that are tough, reliable, and easy to service. V-brakes allow you to quickly replace or adjust the brake-pads.

Our MTB Sport Disc WSD is the perfect fit for female riders looking for a versatile off-road performer suitable for a wide range of terrain. Features - The MTB Sport Disc WSD is the perfect fit for female riders looking for a versatile off-road performer suitable for a wide range of terrain including forest trails, river paths, fire roads, and singletrack riding. - We've designed a more compact frame and fitted a shorter stem that better suits average female proportions and center of mass. Plus, we've fitted narrower handlebars to better suit the female shoulder width and a wider saddle to suit female sit-bones. Along with disc brakes equipped, female riders will be ready to get into the world of mountain biking with the confidence-inspiring MTB Sport Disc WSD.

Built to maximize comfort and performance for female riders, our Transit Disc WSD is the perfect durable and lightweight 21-speed commuter bike with disc brakes. With plenty of mounting space, you and your luggage will travel with ease. Features - The Transit Disc WSD is the perfect entry-level bike for commuting to school or work. Lightweight and with 21 gears, this ideal stylish commuter will take you where you need to go, even on the hilliest of commutes. - With a lightweight alloy frame with rack and mudguard mounts, the Transit Disc WSD is the perfect customizable bike for you and your baggage.

Ergonomically designed eScooter with integrated rear suspension, a powerful 350W front motor and large 10" wheels for a stable, comfortable and confidence-inspiring ride. The free Reid eMobility app offers enhanced features such as journey tracking, light customisation, speedometer and more. Connect to the app and unlock all the benefits of your new eScooter using the code: 000000. - Rider Height: 5ft + / 152cm - Top Speed: 25KPH - Battery: 30 cell, 36V, 7.5Ah - Battery Range: Up to 28km - Weight: 14.5KG - Motor Power (Watts): 350W - Charge Time: 4-5 hours - Deck: High grade aluminium with integrated rear suspension and IPX4 rated waterproof casing for battery and controller - Front Brake: Electronic front brake with energy capture - Rear Brakes: Mechanical disc brake and foot brake - Front Wheel: 10" 350W motor with puncture proof tyre - Rear Wheel: 10" rear wheel with puncture proof tyre - Front Light: 4 High beam LEDs with coloured surround - Rear Light: LED rear integrated brake light - Folded Dimensions: 120 x 51 x 52cm - Unfolded Dimensions: 120 x 120 x 52cm - Speed Modes: Speed 1: 9km/h | Speed 2: 18km/h | Speed 3: 25hm/h

Our entry-level fat bike from our Greek series with a high-end hydroformed frame, 1×9 gearing and durable components to take your freedom to the next level. The Hercules fat bike can be ridden at 15 psi or lower. With Fat 4.5-inch tyres and a lower psi, you will find yourself floating through sand, snow, mud and other variable terrain, offering an off-road riding experience like no other. This fat bicycle is prepared for epic cruises along the beach, power slides on snow and solid adventure anywhere you take it. The 6061 alloy frame has been built to handle like a dune buggy, strong, stable on rough terrain and will take you on paths deemed previously unrideable.

Reid's Impact bike is a sleek and outstanding example of what a quality mountain bike can provide! With lock-shocks and Deore shifting, this hard-tail will help you conquer any mountain you stumble across!

Using the latest Shimano components, the Express is Reid's entry-level road race bike, built for everyday road rides and weekend adventures. It's light, fast and responsive. Whether you’re just starting out with cycling or are looking for a new way to keep fit, the Express is an excellent value road bike. You’ll get a taste for quality Shimano parts and leading geometry without breaking the bank. Key Features - Shimano STI integrated brake and gear levers make for easy control at speed - Double crankset and 7-speed gearing gives a wide, evenly spaced gear range - Dual-pivot brakes for reliable control - Slick road tires for low rolling resistance - Lifetime frame and fork warranty for your peace of mind, and one year on non-consumable parts

The mid-tier bike in our Fattie range. Our Ares has been tailored to deliver performance in even the worst conditions. Tackle the trickiest terrain from snow, to sand to sticky mud with no worries, go out and explore the previously unexplorable. The Reid Ares is part of our performance Fat Bike range. It runs huge 4.5” tyres for amazing grip and the ability to traverse terrain that regular bikes can’t even dream of attempting. If you want to explore new trails, rugged terrain and a riding experience like no other – the Reid Ares will take you there.

Set your little freestyler up to ride in cool, urban style with the Redline Rival. This entry-level 20 inch freestyle BMX bike is designed with a shorter 19-inch top tube for smaller riders. Add some 8 inch big-box bars and a top load stem for wheelie assist, a Redline Monster padded saddle, and 20 x 2.25 inch park tires, and the Rival is ready for a serious neighborhood shred session. - Fits riders 4'2" – 5'2"

The Asset is where it begins to get real. CrMo downtube. Hi-Ten 8.75" bars. Sealed Mid BB. Sealed rear hub. 25/9 micro gearing. Monster Sealed Resin Pedals. Vee 20 x 2.35 VTC Speedster tires... the Asset is ready.

The Redline Recon is a freestyle BMX bike that is ready to hit the skate park, pump track, and trails. Micro gearing, big-box bars, Monster padded saddle, sealed mid-BB, and rear cassette hub make this a greet choice for the intermediate rider. - Fits riders 4'5" – 5'7"

Planet Bike's compact Blaze 2 Watt Micro headlight is sure to light the way with a super-bright 2-watt LED. It boasts a high- and low-beam mode and a flash mode, so not only are you sure to see what's ahead, but others are sure to see you! The included 2 AA batteries let this sweet, sturdy commuting light last for 5, 12, or 18 hours depending on the mode. Plus, Planet Bike's included QuickCam bar mount makes for quick and easy on/off without tools.

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing, and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips. - Premium Lightweight Alloy Frame—Durable ALUXX aluminum frameset. - Integrated Stem—Short stem provides better control. - Comfortable Saddle—Selle Royal saddle offers a smooth and pleasant ride. - Disc Brakes—Powerful braking performance for maximum control in all conditions. - Grippy Tires—High-volume 2.4-inch tires provide a smooth ride experience. - Wide Gear Range—8-speed drivetrain for hilly terrain.

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.

SPIN WITH A SMILE Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips. Premium Lightweight Alloy Frame - Durable ALUXX aluminum frameset features low step-through design. Integrated Stem - Short stem provides better control. Comfortable Saddle - Selle Royal saddle offers a smooth and pleasant ride. Disc Brakes - Powerful braking performance for maximum control in all conditions. Grippy Tires - High-volume 2.4-inch tires provide a smooth ride experience. Wide Gear Range - 8-speed drivetrain for hilly terrain

Sticky Pods Utility Packs, Version 4.0, are the practical and durable bike accessory every cyclists must own. First introduced in 2009, the Sticky Pod has received international recognition from North American, Canadian, New Zealand and United Kingdom cyclists. It’s been featured on websites like Bike Rumor and in magazines such as Mountain Bike Action. Road and mountain bike riders all boast how the lightweight, water-resistant pods hold all the essential items needed for short trips or long hauls. Load up the Sticky Pod with spare tubes, CO2 cartridges, multi-tools, patch kits, ID, cash, and cards and still have plenty of space left over for energy gels and chews. The actual utility pack is lightweight and only adds a few grams to the total load. Added benefits are the tools and other stuff won’t poke you in the back, rip expensive jerseys or cause bodily harm in the event of an accident. Features - Mini Dimensions: 4.75" x 3.75" - Small Dimensions: 9" x 4.25" - Large Dimensions: 10" x 4.25" - Fits snuggly into race-fit and women’s jerseys - Grippy (sticky pod) surface keeps it secure in pocket - Weighs just 80 grams - Touchscreen zippered pocket - Three secured zipper mesh pockets Benefits - Prevents tools and keys from wearing through jersey - Protects jersey and any utility pocket from dirty tools and tubes - Eliminates seat bags and pouches (protects carbon seat posts and shorts from Velcro) - PVC cell phone pocket allows for smart phone accessibility while the device remains safe in the secured pocket

Roll out in style on school commutes or neighborhood adventures. Ready to Roll Lightweight ALUXX-Grade Aluminum frame with rack compatibility expands her destination and cargo options. Built to Inspire Boost her confidence and riding skills with easy-to-operate youth components and a low stand-over height for balance. Dependable A protective chain guard, reliable hand brakes and a bell help keep her safe and in control of her bike at all times. Sizing: - One Size: Rider Height 4'3"-4'11"

Equipped to handle anything — embrace paved roads, paths, and dirt trails with confidence and style. Versatility With Liv’s Purpose Driven Design, relaxed style, and lightweight ALUXX-Grade aluminum frame, Bliss is ideal for city roads or around town trails. Perfect Fit The LivRight Sizing Philosophy ensures the best fit for women for a truly comfortable ride. Smooth Handling A front suspension fork provides the perfect balance of capability and ease. Why We Love It Designed to bring the best of both road and mountain worlds together. Bliss delivers front suspension, on a 26-inch or 27.5-inch wheel size for stability with great traction from wider tires, and a relaxed riding position that keeps you more upright and comfortable in the saddle. Pedal efficiency, super lightweight design, and a sleek setup makes commuting and adding miles to your ride a breeze. Liv’s 3F Design Philosophy lets us create bikes that are specifically tuned for female riders, balancing riders properly over the bottom bracket and ensuring they get the most confidence-inspiring position. Integrated dropouts allow you to install a rack or add a kickstand to transform the bike into a capable commuter or weekend adventurer.

EQUIPPED TO HANDLE ANYTHING – EMBRACE PAVE ROADS, PATHS AND DIRT TRAIL WITH CONFIDENCE AND STYLE. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable, and durable, with low standover for easy maneuverability. Rider-optimized Each frame is built and tuned specifically for the needs of riders that size, and fitted with one of two-wheel options (26-inch or 27.5-inch) for a balanced experience. Smooth Handling A 75mm front suspension fork provides both capability and ease. HIGHLIGHTS ALUXX ALUMINUM This performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. INTEGRATED RACK MOUNTS Built-in mounts make it quick and easy to add bags and accessories for adventure riding. 75 MM FORK 75mm of travel up front provides increased comfort and control over bumps in the road or trail. Wheel size: - Sizes XX-Small – X-Small: 26-inch - Sizes Small – Medium: 27.5-inch

Equipped to handle anything – embrace pave roads, paths and dirt trail with confidence and style. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable, with low standover for easy maneuverability. Rider-optimized Each frame is built and tuned specifically for the needs of riders that size, and fitted with one of two wheel options (26-inch or 27.5-inch) for a balanced experience. Smooth Handling A 75mm front suspension fork provides both capability and ease.