Why Shop Small?

Simple. Our employees are personally invested in the products and services we selling, they go the extra mile for our customers when it comes to providing product/service descriptions, uses, backstories, and customer service.

We offer a more personalized shopping experience, provide more opportunities for customer service to take shape. In addition, Appleton Bicycle Shop has employees with more specific product expertise, with a combined 50 years of expertise. We strive to educate potential customers with the quality and benefits our store has. With a long history, almost 80 years of selling and servicing bikes, we know what it takes to match customers with the right item.