121 S. State St. Appleton, WI 54911

Mon,Thu,Fri 10-7
Tue, Wed 10-5:30
Saturday 9-4
Sunday Closed


About Us

We carry the top brands to make it easy for you to choose the best components or new bike. Come see us for a test ride before you decide. And take a closer look at specific models right now by clicking on the name of any brand to open the company's website. Be sure to give us a call if you have any questions at all.
*Click a product logo below to find out more about each Company*



We're Service Pros!
Estimates Are Always Free
When you bring in your bike for service, we always start with a free, no-obligation estimate of the work that's needed.
One of our service pros will discuss your bicycle with you and explain what we recommend, always respecting your choices and your budget.

Professional People, Training and Tools

We have the expertise and tools to fix your bikes right.  Our service staff is professionally trained to work on all bicycle makes and models, not just the ones we sell. So, whether it’s a minor tune-up or a major overhaul, you can count on us to do the job right the first time, every time.
Walk-Ins Are Welcome & 24 Hour Repair Service
Getting ready for a ride and discovered that a tire's gone flat? Did you hit a pot hole and knock your rim out of true? We don't plan when our bikes need attention. Why not bring it in? We provide 24 hour turn around on service. Come in so we can make that important repair or adjustment. (top)

Appleton Bicycle has been a family owned and operated bicycle retail store for over 75 years. 

Gwen(Gen. Manager) has maintained the great service and fair pricing values, while adjusting to the changing needs of our customers and the retail market.

Appleton Bicycle Shop offers 24 hour turn around on repair service of all brands. No other shop in the Fox Valley offers this kind of service.

Appleton Bicycle continues to participate and sponsor area child safety events and clinics, bicycle repair workshops and healthy lifestyle events.

The staff at Appleton Bike is knowledgeable and eager to help.
We appreciate your business!  

Appleton Store Location



What you need to know about: TEST RIDESTest ride a bike today! Friends in the market are welcome, too!       


We offer many wonderful types, brands and models of bicycles. One of the best ways to select the right one is taking test rides to feel how they differ from each other and from your current ride.

In fact, most people feel that this is the best part of shopping for new bikes. However, for your safety (and the care of our bikes), we'd like to explain: Our RequirementsWhat To Wear And BringHow We Prep The Bike and how you should Test Ride the bike.

What To Wear And Bring
While you're welcome to test ride our bicycles in street clothes, we recommend wearing athletic or rubber-soled shoes so that you'll be able to pedal and get on and off each bicycle comfortably.

Conclusion: You'll focus more on the differences between each test bike if you have fewer distractions caused by other unfamiliar equipment.

As a suggestion, if you're considering a new bike to replace Old Faithful, bring it in and ride it first so you can feel the difference between the old and new bikes. This back-to-back test is a great way to judge the improvement new technology makes. Don't forget we take trade-ins.

Our Requirements
In order to test ride a bicycle, you must be at least 16 years of age or come into the store with your legal parent or guardian.
We require a valid driver's license (with photo) and a major credit card for extended test ride. We'll make a copy of your I.D and credit card before you take a extended test ride.
Also, for your safety, test rides aren't possible when the weather's bad or it's dark. 

How We Prep The Bike
Once you've selected a model to test ride, we'll give it a quick once-over to ensure it's ride ready.
Please tell us if you're unfamiliar with shifting and braking so we can demonstrate.  

The Test Ride
There are several ideal places near our store for putting a new bike through its paces, which we'll explain before sending you on the ride. Feel free to ride far enough to brake, shift, stand and climb a hill, carve some corners and really feel how the bike handles. 

We expect you to return in 10 to 15 minutes just in case someone else wishes to try the bike you're on. Also, if you're gone much longer we'll worry that something's gone wrong. 
Please be nice to our bicycles to keep them in new condition, too. Even seemingly indestructible mountain bikes can be damaged when handled carelessly or used improperly.

Appleton Bike Advantage  Choosing A Bicycle  Teaching Kids To Ride Safe Bicycling For Kids

Thinking of buying a new bicycle? It can be a challenge because there are a myriad of stores that carry two-wheelers, from specialty retailers, to giant department stores, to backyard garage operations.

Here are the 9 top reasons our store is the best place to shop:
Scroll or click on the list below to jump to that reason.

1. We have the right bike for you
2. Comfort and safety are built into every bike we sell
3. All our new bikes are assembled by professional bicycle mechanics
;4. We allow test rides, the best way to select a new machine
5. Our experienced staff is happy to offer all the free cycling advice you need
6. Every new bike comes with a free tune-up
7. All our bikes are guaranteed
8. Our bikes offer the highest quality, longest life and best resale value
9. We carry all the best accessories to go with your new bike

1. We have the right bike for you.
We offer a wide selection of bicycles for different riders and uses. You need the bike type that's right for you, and our experienced staff will listen to you and help you choose.

2. Comfort and safety are built into every bike we sell.
Bicycles come in different sizes. And they're very adjustable. We find the right frame size for you and then dial in the fit by positioning the seat and handlebars, brake levers and shifters as required. This ensures comfort and that you're in complete control of your bike for safety. 

3. All our new bikes are assembled by professional bicycle mechanics.
You might be surprised to learn that bicycles are not completely assembled at the factory. It's true. They're actually delivered to us disassembled and in a box, and we spend about an hour (depending on the model) assembling, tuning and testing every bike (at no additional charge to you).

4. We allow test rides, the best way to select a new machine.
How do you know if that new bike is the right ride for you? The best test, and the truest way to judge a bike, is by taking a spin on it. Roll down the street and shift through the gears. Feel how the frame fits your legs and arms. Try the brakes. Stand up and climb. Coast a bit. We're happy to let you compare bikes and get a feel so you find the perfect machine.

5. Our experienced staff is happy to offer all the free cycling advice you need.
We're staffed by knowledgeable and enthusiastic cyclists who love to share their expertise. Need to learn how to shift, fix a flat, carry gear, pump your tires? Want to find the best places to ride or friends to pedal with? Just ask, and we'll be more than happy to help.

6. Every new bike comes with a free check-up.
Bicycles are machines that require maintenance. One of the most important services is the first tune-up, which is due after you've ridden your new bike for a 30-60 days. For your new bike to ride right and last as long as possible, we provide a free check-up.

7. All our bikes are guaranteed.
We stand behind every bike we sell. If something goes wrong, bring it in and we'll be happy to deal with it. In the rare event of a breakdown, there's also a manufacturer's warranty protecting your purchase. 

8. Our bikes offer the highest quality, longest life and best resale value.
We don't just stock any bicycles. Because we stand behind our products, we find and carry only the finest brands and models. Which means that you get a great bike that will last and last with nothing more than regular care and maintenance. And, should you decide to upgrade, you'll be able to trade-in the bike. 

9. We carry all the best accessories to go with your new bike.
Cycling's most fun when you have the right gear to go along with that new bike. Our store is loaded with top-quality accessories and equipment such as helmets, locks, pumps, hydration systems and cycling computers.

We look forward to seeing you soon! 

We'll equip you for the ride of your life!

Appleton Bike Advantage  Choosing A Bicycle Teaching Kids To Ride Safe Bicycling For Kids 

Choosing A Bike

There are so many styles and prices, what's right for you?

We offer a large selection of bicycles to increases the likelihood of finding the perfect bike. Feel free to ask questions, learn about different bike types, even test a few. Just come equipped with a little knowledge about yourself, the cycling you'd like to do. That way, you'll be able to answer the questions from our staff and you'll get a bike you really enjoy. To help, we recommend a little self analysis (therapist not required).

Answer These Questions
Consider how you'll use the new bike and where you'll pedal once you've had it for a while. And ask yourself a few questions to figure out what type of bike is right. Are you:

  • A new cyclist?
  • Into improving your fitness (medium to long rides)?
  • Interested in touring?
  • Training for an event?
  • Getting into racing or triathlon?
  • Thinking of commuting to work/around town?
  • Taking up off-road riding?
  • Joining a group of friends who bike?
  • Do you have a brand in mind?

Analyze Yourself

Consider how many times a week or month you might ride. If you're new to biking, think about your other sports experiences. Did you participate mostly for fun or did you take it seriously? Your tendencies can tip you off as to whether you'll be satisfied with a basic model or whether you'll need something better that your enthusiasm won't outgrow.

Where you live plays a major role in what type of bike to get. You'll ride more if your new machine matches your riding opportunities. For example, if you're surrounded by beautiful trails, an off-road bike might be a better choice than a pavement pounder (assuming you don't also have great road rides, in which case, you might need two bikes!).

Mind Your Budget 
Additionally, it helps to know about how much you want to spend because that's a quick way to focus the selection process on the appropriate models. Like computers and other modern appliances, it's best (and cheapest) to purchase the most appropriate model at the outset than to gamble on a make-do bike and buy another later. Regardless of the type, as you spend more, bicycles get slightly lighter (easier to ride) and are equipped with more features and more efficient components.

When calculating how much you'd like to spend on that new machine, remember that you may need some extras. Common purchases include helmets, locks, pumps, tool kits, cycling shorts and shoes. Figure these costs into the bike-purchase budget, too.

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Appleton Bike Advantage Choosing A Bicycle  Teaching Kids To Ride Safe Bicycling For Kids

Teaching Kids To Ride

Get them rolling right from the start

One of the great memories of childhood is your first bicycle ride without training wheels. After many miscues, probably even a few scrapes, you finally pedal away from your parent’s grasp and take flight. Holding your breath and hanging on, you wobble down the sidewalk, building confidence and picking up speed. It’s exhilarating. You can hardly believe you did it. And you can’t wait to ride farther and faster.

That first ride is one of your biggest accomplishments as a kid and something you’ll never forget. Maybe that’s why, as a parent, you can’t wait for your children to learn to ride. Here are some tips to help.

How Young Can They Start?
Typically, children learn to ride between the ages of 3 and 7. How early and how fast they learn varies considerably. Kids who’ve owned tricycles sometimes take to bicycles more quickly because they already know how to steer and pedal. Yet, this can work against them, too. They may not want to move up to a two-wheeler because they’re so comfortable on their tricycle. Usually, they’ll change their mind as their friends start to ride two-wheelers because they don’t want to be left behind.

In order to ride a bicycle, a child has to be able to sit on the seat and reach the ground comfortably with his/her feet. The smallest bicycles usually have 12-inch wheels and training wheels. These bikes accommodate children as young as 2 years old (of average size).

When looking for a “first bike,” keep in mind that children learn fastest on bikes they feel safe on, which are usually the smaller sizes. Of course, how fast they learn also has to do with their personality, coordination and confidence.

Safety First
The most important cycling safety rule is always wearing a helmet, and it’s the first thing about bicycling to teach your child. Get them in the habit of putting on their helmet before riding so that the act is as natural as using the seatbelt in the car. Be sure to show them how to put the helmet on so that it sits squarely and snugly on their head. And, let them know how good it looks. If you’re riding with them, put your helmet on, too, to reinforce the message that all cyclists wear helmets.

It’s best to teach kids to ride where it’s completely safe (no traffic) and where there are few distractions. A sidewalk with grass on both sides, such as a park. Go there early before the crowds arrive, though, so you’re not dealing with skaters, dogs and other hazards. The good thing about a path like this is that if your child weaves off the cement, they'll quickly stop on the soft grass. And, if they happen to fall, there’s a good chance that it’ll be a soft landing.

Check The Adjustments
When you picked out the bike, you got a model that fit your child. Now it’s time to make sure that the seat and handlebars are adjusted to fit correctly. If you are not sure stop in and we can help.

Let Them Learn At Their Pace
To ride, children need to learn how to pedal and steer the bicycle. When they’re ready to ride without training wheels, they need to know how to balance, too. Depending on coordination, some kids learn these things fairly quickly. Others find it challenging and frustrating. The important thing is for you to be patient and keep it fun and safe. By the age of 7, most kids can learn to ride without training wheels, but every child is unique and it might take longer.

Keep in mind that one of the greatest motivators is peers who ride. When kids see their friends riding, it usually fires them up to figure out how it’s done so they can join the fun.

Pedaling, Steering And Balancing
If your child had a tricycle first, they’ll know how to pedal. If not, they’ll get the hang of it pretty quickly. Childrens bicycles are usually equipped with “coaster brakes” (also known as “foot brakes”), which are operated by applying backward pressure on one pedal. So if the child mistakenly backpedals while trying to pedal forward, they’ll apply the brake, which feels strange at first. Just let them keep trying and they’ll figure out which way to pedal to go and to stop.

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Appleton Bike Advantage  Choosing A Bicycle  Teaching Kids To Ride Safe Bicycling For Kids

Safe Bicycling For Kids

Teach your kids how to bike safely

General Safety Rules

  • The first rule is to make sure your children always wear helmets. (This goes for you, too, Mom and Dad.)
  • Teach your children to assume cars don't see them and to ride accordingly.
  • Before hitting the roads and trails, talk to your children and explain what to expect. It's also a good idea to practice skills such as stopping quickly, shifting (proper gear use will make hill climbing easier) and signaling turns.
  • Don't forget to explain "hidden" hazards, too, such as poison plants they might brush against while riding off-road, dogs, dangerous drivers, even the chance of bike theft. They don't have experience with these things, so it's up to you to educate and prepare them.
  • One of the leading causes of accidents is children riding out of driveways without looking. Make sure your kids understand the risk and show them how to safely enter roads, looking for cars first and proceeding carefully along the shoulder.
  • Another important skill is being able to look around and back to check on traffic and other bicyclists while riding a straight line (not swerving). Get your children to practice this skill.
  • Teach your kids basic bike maintenance so they can deal with simple problems such as a dropped chain, and get home safely. Let them carry your cell phone so they can call home if something goes wrong. Instruct them to stop at a store or neighbor's house if they need help.
  • Although kids have endlessly energy, this doesn't mean that cycling won't tire them out. And, when they're tired, they can make mistakes and get in trouble. To prevent this, teach them to pace themselves, to carry food and water and to ride within their limits.

Road Safety

  • Teach your children to obey all road rules the same way you would if you were teaching them to drive. They must obey signs, signal turns, stop at lights and ride predictably.
  • Ride local roads with your kids to show them, which are safe to ride and to point out dangers such as pavement seams, grates, railroad tracks, jaywalkers, and how to deal with them. Explain too, that in some areas, the safe place to ride is the sidewalk.
  • Show your kids how to negotiate intersections safely. Left turns are especially challenging. At busy intersections it's often safer to proceed with traffic and stop on the right side of the road they're turning onto. They can then wait for the light to change and proceed straight. Sometimes, it's best to get off and walk through the intersection on the crosswalks before riding again. Teach your kids so they think about safety and make safe decisions.

Trail Safety

  • Don't let your kids ride trails alone. If something happens they will be far from help. They're much safer riding with you or with friends.
  • Though kids develop off-road riding skills quickly, a little practice will improve their skills and make them safer. Get them used to basic techniques such as stopping quickly, riding over sticks and rocks and shifting. Do this while riding in a park or yard on grass, before hitting the trails.
  • Like ski slopes, there are different levels of biking trails. Kids should ride loops appropriate for their skill level. This will prevent injury and keep the experience fun. If you're not sure what type of trail it is, consider riding it alone first to gauge if it's safe for your kid.
  • If your off-road ace likes to do stunts such as jumping and racing downhill, equip with protective equipment such as full gloves, elbow pads and padded pants, which will prevent serious injury in the event of a crash.


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If you supply us with your e-mail and/or postal addresses, and do not specify otherwise, you may receive periodic messages from us with information on new products, services or upcoming events.

If, later, you decide you no longer wish to receive such messages, you may let us know by sending an e-mail, calling or writing us. To ensure we correctly identify you (many names are similar), please be sure to include your complete name and address and all e-mail addresses that may be associated with your record. This helps us accurately locate your information in our file. Such information will only be used to comply with your request.

Periodic Updates

Please check this page for periodic updates on our policies regarding any personal information you've provided to us via our website. Thank you for visiting us online. We appreciate the opportunity to serve you.

Effective as of August 1, 2004