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About Us

We're Service Pros!
Estimates Are Always Free
When you bring in your bike for service, we always start with a free, no-obligation estimate of the work that's needed.
One of our service pros will discuss your bicycle with you and explain what we recommend, always respecting your choices and your budget.

Professional People, Training and Tools

We have the expertise and tools to fix your bikes right.  Our service staff is professionally trained to work on all bicycle makes and models, not just the ones we sell. So, whether it’s a minor tune-up or a major overhaul, you can count on us to do the job right the first time, every time.
Walk-Ins Are Welcome & 24 Hour Repair Turn Around Service
Getting ready for a ride and discovered that a tire's gone flat? Did you hit a pot hole and knock your rim out of true? We don't plan when our bikes need attention. Why not bring it in? We provide 24 hour turn around on service. Come in so we can make that important repair or adjustment. (top)

Appleton Bicycle has been a family owned and operated bicycle retail store for almost 80 years. Gwen(Gen. Manager) has maintained the great service and fair pricing values, while adjusting to the changing needs of our customers and the retail market. Appleton Bicycle Shop offers 24 hour turn around on repair service of all brands. No other shop in the Fox Valley offers this kind of service. Appleton Bicycle continues to participate and sponsor area child safety events and clinics, bicycle repair workshops and healthy lifestyle events.

The staff at Appleton Bike is knowledgeable and eager to help.
We appreciate your business!   

Appleton Bicycle Shop


What you need to know about: TEST RIDES       

We offer many wonderful types, brands and models of bicycles. One of the best ways to select the right one is taking test rides to feel how they differ from each other and from your current ride. In fact, most people feel that this is the best part of shopping for new bikes. However, for your safety (and the care of our bikes), we'd like to explain:

Our Requirements, What To Wear And Bring, How We Prep The Bike and how you should Test Ride the bike.

What To Wear And Bring
While you're welcome to test ride our bicycles in street clothes, we recommend wearing athletic or rubber-soled shoes so that you'll be able to pedal and get on and off each bicycle comfortably.

Conclusion: You'll focus more on the differences between each bike if you have fewer distractions caused by other unfamiliar equipment.
As a suggestion, if you're considering a new bike to replace current bike, bring it in and ride it first so you can feel the difference between the old and new bikes. This back-to-back test is a great way to judge the improvement new technology makes. Don't forget we take trade-ins.

Our Requirements
In order to test ride a bicycle, you must be at least 16 years of age or come into the store with your legal parent or guardian.

We require a valid driver's license (with photo) and a major credit card for extended test ride. We'll make a copy of your I.D and credit card before you take a extended test ride. Also, for your safety, test rides aren't possible when the weather's bad or it's dark. 

How We Prep The Bike
Once you've selected a model to test ride, we'll give it a quick once-over to ensure it's ride ready.

Please tell us if you're unfamiliar with shifting and braking so we can demonstrate.  

The Test Ride
There are several ideal places near our store for putting a new bike through its paces, which we'll explain before sending you on the ride. Feel free to ride far enough to brake, shift, stand and climb a hill, carve some corners and really feel how the bike handles.
We expect you to return in 10 to 15 minutes just in case someone else wishes to try the bike you're on. Also, if you're gone much longer we'll worry that something's gone wrong.  Please be nice to our bicycles to keep them in new condition, too. Even seemingly indestructible mountain bikes can be damaged when handled carelessly or used improperly.

Easy Renewal & Nonrenewal of Customer List

If you supply us with your e-mail and/or postal addresses, and do not specify otherwise, you may receive periodic messages from us with information on new products, services or upcoming events.

If, later, you decide you no longer wish to receive such messages, you may let us know by sending an e-mail, calling or writing us. To ensure we correctly identify you (many names are similar), please be sure to include your complete name and address and all e-mail addresses that may be associated with your record. This helps us accurately locate your information in our file. Such information will only be used to comply with your request.

Periodic Updates

Please check this page for periodic updates on our policies regarding any personal information you've provided to us via our website. Thank you for visiting us online. We appreciate the opportunity to serve you.

Effective as of August 1, 2018